Blue Flower

Maslow's Hierarchy of Needs and the Person

This is the first article in a series of three. The other articles are:

  1. Maslow and the Organisation;
  2. Maslow and the Nation;

Within Business Administration, the Industrial and Organisational Psychology, and Industrial Sociology Maslow is well known. Maslow was among the Humanistic psychology who believed that every person has a strong desire to realize his or her full potential, to reach a level of "self-actualization".

In 1943 Abraham Maslow published a paper titled "A Theory of Human Motivation". In this paper he worked out a hierarchy of needs. In order to fulfil its full potential in development a person must go through a number of successive categories. According to Maslow's theory a category needs largely to be met before the next category could be worked on.

Welcome to the Hermod website. On this website I want to publish articles about improving business processes. A business process can be defined as a collection of related, structured activities or tasks that produce a specific service or product, or serve a particular goal, for a customer. This chain of activities is managed by management processes.

Business processes grow. It starts with an entrepreneur who besides selling his products, or services, needs to buy the materials, and transform these materials into the end product. The company is orderly, the entrepreneur can oversee everything and perform everything by himself.